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In 2026 the UK landscape shows both quit‑smoking apps and peer‑led vape groups can help smokers switch to vaping — but they do so differently. Apps are scalable and deliver personalised behavioural support (with evidence of improved 6‑month abstinence), while peer groups give practical, social help; high‑quality head‑to‑head trials are still lacking, so the best choice depends on individual needs and dependence.