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2026 Surge: Why Nicotine Pouches Are Being Adopted by UK 18–34 Former Vapers — Market Growth, Dual‑Use and the Tobacco & Vapes Bill
Nicotine pouches have seen rapid uptake among UK 18–34s — especially former vapers — with prevalence rising sharply between 2020 and 2025 and strong commercial growth. This article examines market data, dual‑use patterns, increased advertising exposure and how the 2026 Tobacco & Vapes Bill could reshape the sector.
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